We’ve talked about the top 5 reasons customers abandon their shopping carts; now let’s discuss the top 5 solutions to keep that from happening.

1. Make the Checkout Process user friendly

A visitor will leave during the checkout process if it’s not easy to navigate or understand all the costs at once. Make sure your checkout process is simple, and allows visitors to easily add, delete and update any items in their shopping cart.  Also, make sure the checkout process is not complex. Don’t ask for details that are not required, or have multiple forms/pages to fill out.

2. Provide easy to navigate shipping options (along with a cheap option)

Pnavigation 2rovide detailed shipping information across all rates. Since high shipping rates will scare off customers, make sure your rates are comparable to similar sites.

3. Secure your site

With stolen credit cards headlines in the news more and more, it’s crucial to put your customers at ease. Ensure your site has high security standards that are communicated to your visitors. If your site isn’t using some form of security measure, make security a priority for your site.

4. Manage customer inquiries ASAP

Your site visitors might have questions while shopping or checking out. Confirm contact info is always in a highly visible location on each page visited. In the event they send an email, respond quickly to keep from losing them as a customer.

5. Make your site as error free as possible

ErrorLosing site visitors because your site has broken links or lists items in stock that aren’t is an avoidable problem. Run regular error checks on your site, especially the shopping cart to ensure it’s completely free of errors and performance issues.

This list isn’t exhaustive, but it’s a jumpstart on bettering your site’s experience. Of course it’s impossible to predict all problems, that’s why shopping cart abandonment research is a vital weapon in the fight against cart abandonment. Contact us today to learn more about shopping cart abandonment analytics.

Shopping Cart Abandonment. It’s one of the most infuriating questions e-commerce sites face today.  Why do site visitors abandon their shopping cart after spending so much time shopping? Studies show on average, 70% of visitors abandon their shopping carts for a variety of reasons: cost of shipping is too high, complicated checkout process, they were comparison shopping and plan to come back or, simply a way to wait out the clock till quitting time. (See the top 5 reasons users abandon their shopping carts)

Fallen shopping cart

But how do you know if the visitor left your site because they are merely comparison shopping or if they actually reject your brand or site altogether? You could email the user to come back and purchase with a coupon, but how do you get their email if they left the site without signing in? You could hold their cart for 60 days and just cross your fingers they come back.

Or, you can set up a simple targeted survey as soon as they exit your site with OnCue and answer the most critical questions, why did this visitor abandon their cart and what can you do to convert them to customers. By surveying visitors that abandon carts, you are able to choose a path to recapture them by creating Ad retargeting or setting up recover email campaigns. But you wouldn’t know what to do if you don’t first ask the visitor why the left.

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Over the next few blog posts, we’ll expand on the features of Shopping Cart Abandonment and how it can help you understand why your customers are abandoning carts. The main thing to remember is that shopping cart abandonment is not necessarily a bad thing; it can lead to a purchase down the line. The trick becomes figuring out how to convert these visitors into paying customers and OnCue will help do that.

Blog 1 ImageYou spent thousands of dollars creating your ideal website with all the bells and whistles only to have countless site visitors spend time browsing, adding items to their cart, then, leave without completing their transaction. So why did these site visitors abandonment their shopping cart? The reasons are countless but let’s take a look at the most common.

1. Delivery issues/ Cost of Shipping ; delivery options are unsuitable

One of the most common causes for the Shopping Cart Abandonment is the varying cost of shipping. Site visitors often see shipping as an unexpected cost due to the fact that they can’t see the amounts until they checkout then get frustrated and leave. Many site visitors will also decline to complete a purchase if package tracking options are not available.

2. Browsing…

Site visitors may not be ready to purchase and are browsing for fun or comparison shopping to see what’s available and may plan on coming back to purchase later. Or they could simply be just waiting out the clock at work.

3. Website navigation too hard or confusing, website time outs

If a site visitor has trouble finding their cart or the website keeps timing out, most site visitors will just leave frustrated and find what they need on another site never to return again.

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4. Checkout process is too long; excessive security checks

Site that don’t allow you to checkout as a guest and force a registration are also a large reason many visitors abandon their carts. In addition, security checks are great to ensure protection of the customer’s info but too many checks will annoy the customer and may cause them to leave without completing their purchase.

5. Items are out of stock at checkout time

Not keeping your website up to date with out of stock items or only showing they are out of stock until the checkout process will also cause customers to abandon.

After reviewing the most common causes for Shopping Cart Abandonment, you know have a better understanding of why your site visitors might have left but you still don’t know exactly why or how to get them back. That’s were OnCue comes in, distributing targeted surveys to cart abandoners asking exactly why they left.

Over the next few blog posts, we’ll further expand on Shopping Cart Abandonment and how OnCue can help.

Here at Usability Sciences, we find ourselves in need of new forms relatively often. Whether we’re trying to capture feedback on a specific page or attempting to provide support for a product, we can always find a need for a new form. What seems to be the most frustrating aspect of form creation is the the time it takes and levels of personnel we traditionally have had to go through to successfully implement new forms.
This frustration is one of the reasons we designed and built OnCue.  No longer do we wait days or weeks to capture necessary data, but instead we can begin to capture data within minutes of creating our form in a tool like Wufoo. It’s not just forms we are able to implement, but also surveys, user experience, taxonomy, and analytics tools.
OnCue has the ability to provide all of these things simpler, faster, and without the use of the IT department.  OnCue allows for seamless integration of new forms on the go (that means it’s mobile ready). Watch the video below to learn more about OnCue in this informative demo of OnCue and Wufoo together.

Interested to learn more about OnCue?  Visit www.oncueresearch.com for full details.  You can even sign up to participate in our Beta. Wouldn’t it be nice to implement forms, surveys, and analytics tracking on the fly?

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